Graham and Green is an independent, family run business with over 45 years of globe trotting and retail experience. Their stores are a testimony to colourful maximalism and they have a loyal following; but their website and branded visuals were looking a bit tired. I delved into their archives, travel snaps, customer stories and family history to begin a brand refresh.
I designed, wrote the guidelines and illustrated this project. The collages are also mine.
The updated logo and colourful identity led to the creation of dozens of vintage inspired assets, including labels for store tags, badges, bags and signs…
As well as a wide choice of seasonal cotton tote bag designs (above), I also re-designed the shop signs, which were inspired by colourful, traditional Indian rice sacks. For more re-designs, please contact me.